Saturday, October 17, 2009

How to Reach People Who Just Don't Read, Using "Letter to the Editor" Formats

Some people just do not read. Or at least do not read much. And while the physical cards to get the editor to read, there are some people who simply will not come from them. But for those who will not read your letters, here's a way to reach these people who are often more cued in learning through listening. The way I'm talking about is the audio of "letters" to the publishers. The way it works is that the news and talk shows on radio, often inviting listeners to comment on the recording of calls and voice mail that you define. The most obvious example of this is National Public Radio. These audio clips are generally carried out literally, and while you do not have time to make your point than it would if I were writing a letter, you can take stock and do it well. I would suggest that you check your voice to speak. And if you know your voice is terrible, you can skip this idea. But on second thought, consider this. First, most of us are much more difficult on ourselves and our "weak" compared to others. I found people who have perfectly good singing voices, for example, that only those images that can not sing. Secondly, consider a perfect voice sometimes can be a disadvantage. Imagine that. What happens is that the man or woman with a perfectly silky voice may no longer be speaking with all the other voices perfectly silky on the radio. You probably remember radio and television, with a contractor who sells goods or services, and the reason we must remember that the owner of certain activities because his voice is so bad. A local car dealer is not. You have a babbling, not terrible, but noticeable. And probably all consultants tell someone else the publicity that his speaking voice is not just the "right" for the sound of the air. But the problem with our consultant hypothetical is that I remember this car dealership. And I remember your license. And I remember what it sells. It is because of "differences" in her voice? Do not know. But I remember. So I urge you to the plow, no matter how "terrible" Imagine that your voice is. The rules for these audio clips is easy and simple. First, write what you say. While you can do outside of the sleeve, you get much better results when writing. Do you have a length of time (and this varies from one program to another), but also allow more time programs tend to be more like playing a short segment. Write down what you are saying can also ensure that the site URL is mentioned in the piece. This is fundamental: it is simply not enough time to say much about what you do, and has a URL that listeners can check back later. Secondly, it is not difficult to sell. This is even more important with a physical letter. Make a tie-in with their work, cite the URL, and leave the practice. Third, practice, practice. Read his work several times. This allows the detection of errors before the recording of the piece. It also becomes more comfortable with what I wrote. Fourth, it is an environment in which a wire-line phone can do wonders. A cell phone or cordless phone sounds can be annoying at times that are not their fault, but to distract the listener. If you do not have a corded phone, cordless phone is better than your cell phone. And finally, make the call in a quiet place. A dog that barks, a baby crying, someone paged: Depending on where you are calling (a regular office or home office), these sounds can interfere, and this is what you are trying to project. Make sure you're calm, and make sure nobody is going to stop, and you're set. Jim Huffman, RN specializes in natural medicine and alternative therapies. His first book is "Dare to be Free: How to get control of your time, your life and nursing career, and is meant to help others find the personal satisfaction of nursing, career dynamics. The site and its health blog is is

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