Sunday, November 22, 2009

Digital Radio Goes to War and Surprise! You're the Winner

There is a war looming digital radio - HD Radio vs Satellite Radio. The question is, what will be the winner. I think the answer is "none of the above." Why say this? Let's look at some professional and cons. First, satellite radio is nationwide. You can join your favorite channel and continue listening while driving from Los Angeles to New York. This is an advantage. In addition, HD Radio is the radio station terrerestrial and as such, is strictly local. Once expelled, for example, will not be able to hear their favorite LA station until their return to driving within a radius of the station. Depending on the travel habits, which could be less real. However, there is another side to the national radio and this is the fact that it is able to provide local information or local programming. If you travel a lot between cities or states, the national radio network can be a great advantage. However, if most of your driving is within the same city, local HD radio would make more sense - especially if you like local news, weather, sports scores and the second radio. The great advantage of satellite radio terrestrial radio is that most of free commercial channels. However, HD radio stations have said HD2 sub-channel at the commercial level for at least the first 18 months. What happens after these first few months is anyone's guess. Moreover, in the long run, satellite radio can not remain free or commercial. XM and Sirius to continue to lose money, even if they are adding subscribers, and there may come a time when it is simply that many people left who are willing to pay for satellite radio. Meanwhile, most producers of audio system being incorporated into HD Radio systems also include provisions for Sirius and XM. I think this probably reflects the future of radio is that you, the listener must choose. You can choose between HD Radio and satellite radio. Or you can choose both. Thus, the final winner is ... you. For more information about HD Radio, just go to my website, And while you're there, make sure you subscribe to my mini-blog so you can stay on top of all the news of HD Radio. Douglas Hanna is a retired marketing executive and author of over 100 articles on HD Radio, Internet and family finances.

No comments:

Post a Comment